Scope
Centro Ottici, Athens, Greece
希臘雅典 光學眼鏡中心
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MOLD architects
MOLD 建築師事務所
Scope
—
MOLD architects
MOLD 建築師事務所
The project focuses on the renovation of an optics store, dating back 40 years. The store is a landmark of Nea Smyrni, Athens, located in a prominent site on the square by El Venizelos Avenue. At the heart of customer demand lays the radical renovation and overall design of a new, recognizable business brand identity. The main challenge MOLD architects faced was the volume of information assembled in a confined space of about 50sqm a multitude of distinct infrastructure elements, counters with glasses, benches, drawers, furniture, lightning, and visible air conditioning systems, paired with a large amount of heterogeneous exhibits, all contributed to a loaded environment, which was both tiring for the visitor and failed to showcase the product. The product, in turn, included a wide range of different types, materials and color pallets. The existing structure was deconstructed to its components, and the resulting eight vertical and horizontal surfaces were grouped into four pairs of surfaces, composed by different materials and serving clearly distinct operations, all of which create a resolved, easily identifiable and functional space.
1. The first pair of surfaces - covering the front and one of the main sides of the store - is a metal grid, designed to host sunglasses, mirrors, and company logos. 2. The area opposite to the wall of the metal curtain displays the vision glasses. MOLD architects used the existing drawers (designed to fit 500 glasses), which were formerly spread between all sides of the store. 3. The third pair of surfaces is a gamma shaped mirror surface (four meters wide), which encompasses the existing attic space and almost disembodies it. This reflective surface enlarges the dimensions of the space. Finally, the store facade displays a double layer illuminated perforated sheet, colored white and bronze, granting the illusion of depth, as the shadows it casts can vary depending on the visitor’s standpoint and the time of day. The perforation of the sheet is based on the pattern of the grid and serves as a prelude to the store interior.
本設計案重點在於翻新一間擁有 40 年悠久歷史的眼鏡店。該店位於埃爾韋尼澤洛斯大道(El Venizelos Avenue)旁廣場上一處顯眼的位置,是雅典新思謬尼(Nea Smyrni)的地標。客戶希望能將全店徹底翻新,以整體設計創造出高辨識度的品牌標識。MOLD 建築師事務所 (MOLD architects) 面臨的主要挑戰是需呈現的資訊量十分龐大,在約 50 平方公尺的密閉空間內包含了不同的基礎設施元素、眼鏡櫃、陳列台、抽屜、家具、照明和外露的空調系統,加上龐雜大量的展示品,都使得這個環境顯得相當壅擠,既讓顧客看得眼花撩亂,也難以清楚展示產品,而這些產品偏又涵蓋各種不同的類型、材質和顏色。因此,將現有結構解構至組成元件,並且將整理出的八個垂直和水平面,依照不同材料和服務操作方式分為四對牆面,共同打造出一個高辨識度且高功能性的分解式空間。
一、第一對牆面—覆蓋商店正面和主要側面之一—為金屬網格,用於擺設太陽眼鏡、鏡子和公司標誌。二、金屬牆對面的區域,用於展示度數眼鏡。可容納 500 個眼鏡的抽屜原分佈在店內各牆面,MOLD 建築師事務所加以沿用並集中在這一面。三、第三對牆面是一組伽瑪形鏡面(四公尺寬),包覆著原有的閣樓,但幾乎脫離其實體形狀。這組鏡面以反射影像擴大了視覺空間。最後,眼鏡店外牆是白色與青銅色的雙層透光穿孔板,投射出的陰影會隨著顧客站立的位置和一天中的時間而變化,創造出拉長深度的視覺假象。板材的洞孔是根據網格的圖案落位,可作為預示店內陳設的序幕。
Principal Architects:Iliana Kerestetzi․Konstantinos Vlachoulis
Contractor:Aris Sfikas
Character of Space:Optical Store
Client:Dimitris Farmakis
Total Floor Area:50㎡
Principal Materials:Metal․Mirror․Glass
Location:Athens, Greece
Photos:Panagiotis Voumvakis
Interview:Rowena Liu
Text:MOLD architects
主要建築師:伊莉安娜․克雷斯特齊 康斯坦丁諾斯․弗拉庫利斯
施工單位:阿里斯․斯菲卡斯
空間性質:眼鏡店
業主:迪米特里斯․法瑪基斯
空間面積:50 平方公尺
主要建材:金屬․鏡子․玻璃
座落位置:希臘雅典
影像:帕納吉奧蒂斯․沃姆瓦基斯
採訪:劉湘怡
文字:MOLD 建築師事務所
MOLD architects
MOLD 建築師事務所