Scope| 152
Carmo Coffees Headquarters, Três Corações, Brasil
巴西特雷斯科拉松伊斯 卡莫咖啡總部
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GPA&A
Scope| 152
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GPA&A
Arriving here in the mid-18th century, coffee became the main product of the Brazilian economy. In this trend, Carmo Coffees has worked with the premise that quality comes from our respect and care for the entire production chain. The most important tool to achieve this is the right placement to mark the product’s presence and make it become a symbol. Located in a strategic area, the place demands a remarkable shape. Hence this inward-looking shape, open at the top like a skylight, an entrance for sunlight during the day and, at night, the expression of inner light. The resulting atmosphere is necessarily solemn, because it is perhaps the only moment when these qualities will be brought together in order to demonstrate the significance of this attitude of affirmation of the quality of our coffee.
咖啡,於十八世紀中葉傳入巴西,自此成為該國主要的經濟作物。在此趨勢下,該案業主卡莫咖啡堅持「品質源於品牌對整個生產鏈的尊重和關懷」,因此透過新總部的創立,使該座指標性的建物成為代表品牌精神的象徵與宣言。由於地處戰略要地,因此總部外觀必須保有非凡氣勢。首先,建築頂部規劃一處大面積弧形天窗,在白天,此處是陽光引入室內的關口,到了夜晚,則是內部光源向外傳達的破口,其莊嚴的開窗形式,呼應品牌對待咖啡品質的重視。
We enter through a portal made of a perforated plate of beans from the harvest. In the foreground, on the floor, there is the map of the producing region. On the right side, the coffee is presented as a precious commodity in its various stages of processing. Above this, on the jute-covered wall, are the names of the farms, the producers, our heroes. From there, we go up and walk in the shade of a museum-like tunnel: the experience of a path that tells the story and leads to the big warehouse, seen from above. Just below, in the micro-lot area, we can pause and contemplate the coffee processing. The light control, the images, and the colors throughout the warehouse enhance that atmosphere.
人們通過一個外型相似採集咖啡豆的沖孔板大門進到內部。大廳地坪上刻有產區地圖,右側則展示了不同加工階段的咖啡狀態,上方被黃麻覆蓋的壁面,特別標示著農場與生產者等品牌合作方。綜觀整體布局,人們可由通往倉庫的隧道中觀看品牌故事,而在下方的微批次區域,則能夠停下腳步,讓人短暫思考整個咖啡的加工過程。端看總部的光線控制、影像和色彩搭配,在在強化了品牌想塑造的莊嚴且具高質感的氛圍。
Principal Architects:Gustavo Penna
Structural Engineering:MR Construtora
Contractor:MR Construtora
Character of Space:Factory.Warehouse
Building Area:11,511 ㎡
Principal Structure:Reinforced concrete.Glass
Location:Três Corações, Brasil
Photos:Leonardo Finotti.Txai Ilg
Text:GPA&A
Interview:Grace Hung
主要建築師:古斯塔沃.佩納
結構工程:MR建設
施工單位:MR建設
空間性質:工廠.倉庫
建築面積:11,511平方公尺
主要結構:鋼筋混凝土.玻璃
座落位置:巴西特雷斯科拉松伊斯
影像:李奧納多.菲諾蒂 Txai Ilg
文字:GPA&A
採訪:洪雅琪
GPA&A